Prada, Dolce & Gabbana and Facebook commerce – News briefs
Today in luxury marketing – Prada net profit reaches record high; Decision due in Dolce, Gabbana case; The fashion industry’s guide to Facebook commerce.
Search Results for: ferragamo
Harrods pulls out email stops for Mother’s Day
With Mother’s Day quickly approaching on May 8, London-based department store Harrods is promoting its luxury products via a Mother’s Day-inspired email newsletter.
Luxury Daily, March 17, 2011 – Are luxury brands in the tank for product placement?
Luxury Daily, Feb. 15, 2011 – Are television ads effective?
Luxury Daily, Jan. 10, 2011 – Do seven recent Saks closings foretell dip in luxury spend?
Print ads in Monocle magazine add air of exclusivity to Rolex, Ralph Lauren
Brands such as Rolex, Ralph Lauren, Salvatore Ferragamo, Mercedes-Benz, Hublot and many others have taken Monocle magazine’s mainly affluent readership into consideration when choosing to advertise in it.
Dolce & Gabbana: How will tax fraud indictment impact the brand?
A Milan court charged designers Domenico Dolce and Stefano Gabbana last week with more than $1 billion in unpaid taxes, leaving some to wonder what impact the duo’s legal troubles will have on their brand.
Women’s Wear Daily flaunts luxury ties in grand centennial push
Conde Nast’s Women’s Wear Daily has lured nearly all of the world’s major luxury brands into advertising or promotional partnerships as part of a multichannel blitz for the publication’s 100th anniversary.
Luxury Daily, Nov. 9, 2010 – Hugo Boss breaks ambitious brand extension campaign with Guggenheim
Net-A-Porter targets party-goers in new online, mobile segmented push
Net-A-Porter is reaching out to a distinct segment of consumers with the appearance of its Party Boutique within its digital magazine.