Today in luxury marketing – West End luxury brands see Games boost; Web race heats up in Brazil; How to make a Facebook campaign influencer-friendly; Pinterest open to public, gets rid of invite-only policy.
Luxury marketers’ mobile presence is one of the most important touch points for a social strategy and, to keep up with the evolving landscape, brands should be looking for ways to differentiate the mobile commerce experience.
Marketers including Hermès, Lexus, Salvatore Ferragamo and Michael Kors took advantage of the interactive and time-sensitive digital medium these past few months with efforts that awarded them the top 10 luxury digital marketers in the first half of 2012.
Mercedes-Benz USA is bridging the gap between its summer event sponsorships and digital efforts with a Facebook-based photography contest that lets consumers win a 13-month lease for a 2013 SLK250 Roadster.
When we talk about what makes digital activations so critical in today’s marketplace, we often discuss how it provides a thread between all activation points – the connectivity that makes a program truly integrated.
Footwear designer Brian Atwood is polishing its marketing efforts through its first flagship location in New York, along with a global advertising campaign, fashion film and Web site restyle using sex appeal to draw a larger audience.
Rebranding and seasonal inspiration were the center of the stand-out marketing plans enacted during the first half of this year by luxury brands such as Burberry, Cartier, Jaguar and Nordstrom.
London-based retailer Harrods has been spreading its localized marketing strategy via in-store and digital efforts tailored for affluent consumers, a strategy that can be translated to different markets if done carefully.
Precision-cut crystal maker Swarovski is enticing foot traffic in its London stores with an in-store art exhibit designed with contributions from the brand’s social media fans to capitalize on the attention the city is receiving due to the 2012 Olympics.
Dolce & Gabbana launched a video series starring popular blogger Bryan Boy as an elusive employee that was set to convey the brand lifestyle and reveal the identity behind the mysterious @IWork4DG Twitter handle.
