Estée Lauder prompts cosmetic counter trials through UGC campaign
Beauty marketer Estée Lauder is helping consumers look and feel their best in photos with a sponsored contest in partnership with Glamour magazine.
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Top 10 luxury apparel and accessories efforts of H1
As consumers are becoming more digitally inclined, luxury apparel and accessories brands are finding ways of telling their stories through creative films or multimedia projects.
Luxury Daily, July 21, 2015 – Top 10 jewelry and watch brand efforts of H1
Luxury Daily, July 20, 2015 – Top 10 luxury beauty and personal care efforts of H1
Luxury Daily, July 9, 2015 – $4.1T in wealth being transferred over next decade: Wealth-X
Top 10 luxury brand social marketers of Q2
In the second quarter of 2015, brands took advantage of many of the new social media platforms that have been recently introduced.
Omega highlights relatability with user-generated campaign and video
Swiss watch manufacturer Omega is reaching out to everyday consumers with a new digital campaign that allows them to share their own experiences with the brand.
W magazine captures jet setter spirit in June/July edition
Apple and Chanel were among brands exemplifying the “art of living well” in the June/July issue of W magazine.
Opulent Jewelers revives vintage jewelry’s lifecycle via subscriptions
Jewelers Cartier and Chopard are among the fine jewelry houses expanding affluent consumers’ collections through a new subscription program.
Condé Nast’s Vogue On book series sees two new tomes
Condé Nast-owned fashion publication Vogue has released two new volumes in its Vogue On book series that celebrates the fashion industry’s most noteworthy individuals.