Marc Jacobs Intl. is using email and social media to entice younger aspirational consumers with a back-to-school promotion that promises product giveaways in exchange for increased customer engagement.
Swarovski Elements is enhancing its mobile offerings through a new magazine iPad application that draws attention to product partnerships and gives a glimpse into the brand lifestyle.
BMW of North America is raising awareness for the all-new X1 by driving a vehicle to parks, beaches, forests and other recreational areas across the U.S. and asking consumers to fuel a $120,000 donation via Facebook.
Since mobile is a channel that consumers can choose to use in-store to enhance the physical shopping experience, it is the ultimate way for luxury marketers to interact with existing and potential customers on an opt-in basis.
Oscar de la Renta is boosting brand affinity, connectivity and online transactions through its new Web site that features unique social media interactivity, videos and exclusive content.
The first half of 2012 opened up the doors for luxury retailers, fashion labels, automakers and travel brands to engage with affluent consumers through Facebook, Twitter, Pinterest and YouTube.
U.S. label Michael Kors is hosting a mobile contest on the Instagram application during which users can flaunt their favorite brand watch for the chance to win a limited-edition timepiece.
