Luxury Daily’s live news: Gucci to unveil Epilogue collection via live-streaming; Italy’s Panerai debuts new Pamcast editorial platform that embraces digital storytelling; France’s Hermès, with “The Girl with the Black Bag,” debuts third in film noir series; 5 steps to turning a brand’s sales force into a relationship-building team post-pandemic.
Luxury Daily’s live news: Gucci to unveil Epilogue collection via live-streaming; Italy’s Panerai debuts new Pamcast editorial platform that embraces digital storytelling; France’s Hermès, with “The Girl with the Black Bag,” debuts third in film noir series; 5 steps to turning a brand’s sales force into a relationship-building team post-pandemic.
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Louis Vuitton, Chanel, Hermès, Mercedes-Benz, BMW and Gucci were among the world’s most valuable global brands this year.
If a trademark owner modernizes its mark, does that mean that it is deemed to have abandoned the original mark, and adopted a new one – with a new, later priority date?
Automakers and retailers were held by market researcher Forrester as the luxury sectors delivering good customer experiences, which consists of consistently meeting customers’ needs, hitting the right emotional notes and even having the goodwill among customers to forgive mistakes.
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Digital premieres have become all the rage as luxury brands from BMW to Chanel look to build buzz and showcase new products in the era of the COVID-19 coronavirus.
The after-effects of the COVID-19 lockdowns are only now becoming evident, with payroll cuts looming for many brands. Bentley Motors and Aston Martin Lagonda were already on a shaky wicket, but the coronavirus outbreak did no favors.
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