Tiffany & Co. had the right idea when marketing on the highly-visited New York Times iPhone application, but the jeweler could have missed the mark by not optimizing the landing pages and therefore possibly missing an opportunity for sales and consumer engagement.
French skincare brand L’Occitane will open its first branded U.S. spa location at the Club Med resort in Florida later this year, increasing brand awareness and pursuing new consumers.
Today in luxury marketing – Dolce & Gabbana closing its D&G line; Harvey Nichols to open Hong Kong flagship; Luxury shoemaker Ferragamo in jewelry debut.
Luxury brands Bally, Chanel and Tory Burch topped the charts for the highest overall composite Web site scores for their easy-to-navigate, beautiful and helpful sites, according to a new study from the Luxury Institute.
Today in luxury marketing – LVMH wins EU clearance for Bulgari takeover; Tiffany & Co. CEO sees $22.2 million in pay; Philippines destroys $39 million worth of fake goods.
