NEW YORK – A Four Seasons Hotels and Resorts executive at the Luxury Interactive 2012 conference said that the brand is diving headfirst into social media at both the corporate and local levels and, as a result, the brand is leveraging its social-based service.
Capitalizing on the lucrative Las Vegas wedding industry, Champagne brand Dom Pérignon is hosting two limited-edition wedding packages centered on the 12/12/12 date.
Beauty brand Laura Mercier is using Vogue.com to promote The Laura Mercier Ovarian Cancer Fund that is designed to allow donations to the cause.
British jeweler and retailer Astley Clarke is enhancing the user experience on its ecommerce site through a redesign centered on jewelry education and increased customer service.
Today in luxury marketing – Jimmy Choo takes control of Mainland China business; Top 10 luxury travel trends for 2013 from Cox & Kings; India to overtake China on luxury market growth; Facebook launches Pinterest-Like photo tool for brands.
Condé Nast’s W magazine is encouraging social sharing of its 40th-anniversary covers through the Thunderclap platform that allows users to schedule a post on their personal social media pages to go live at the same moment.
Sofitel Luxury Hotels is reaffirming itself as an authority on high-end travel in the United States through a Tumblr effort that offers consumers city-specific travel guides meant to help them plan a trip.
Jeweler Boucheron is boosting its digital strategy through the relaunch of its Web site that allows consumers to access 360-degree product angles, social media channels and brand heritage.
