NEW YORK – A Donna Karan executive at the Luxury Interactive 2012 conference said that social media engagement peaks when the brand provides consistent and transparent content that is tailored to the needs of its social audience.
NEW YORK – A Forrester Research executive at the Luxury Interactive 2012 conference said that luxury marketers need to have a mobile-first approach to better enhance their brand value and drive in-store traffic and engagement.
NEW YORK – A ShopIgniter executive at the Luxury Interactive 2012 conference said that many marketers are still slow to embrace mobile. However, as more brands dive into the social space, it is imperative that they no longer ignore the emerging medium.
NEW YORK – A Four Seasons Hotels and Resorts executive at the Luxury Interactive 2012 conference said that the brand is diving headfirst into social media at both the corporate and local levels and, as a result, the brand is leveraging its social-based service.
Capitalizing on the lucrative Las Vegas wedding industry, Champagne brand Dom Pérignon is hosting two limited-edition wedding packages centered on the 12/12/12 date.
Beauty brand Laura Mercier is using Vogue.com to promote The Laura Mercier Ovarian Cancer Fund that is designed to allow donations to the cause.
British jeweler and retailer Astley Clarke is enhancing the user experience on its ecommerce site through a redesign centered on jewelry education and increased customer service.
Today in luxury marketing – Jimmy Choo takes control of Mainland China business; Top 10 luxury travel trends for 2013 from Cox & Kings; India to overtake China on luxury market growth; Facebook launches Pinterest-Like photo tool for brands.
Condé Nast’s W magazine is encouraging social sharing of its 40th-anniversary covers through the Thunderclap platform that allows users to schedule a post on their personal social media pages to go live at the same moment.
