Hennessy lends support to small businesses affected by the pandemic

Published: November 10, 2020

LVMH-owned French cognac brand Hennessy is revealing some of the beneficiaries of Unfinished Business, a program dedicated to providing immediate relief and long-term support to Black, Asian and Latinx small-business owners across the United States.

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Why luxury brands must be innovative

Published: September 8, 2020

Saying that luxury is synonymous with innovation might sound odd at first. After all, many define luxury with words such as “status,” “fine materials” and “expensive.”

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