Marketers including Chanel, Yves Saint Laurent, Giorgio Armani, Gucci, Balenciaga and Cartier are kicking off the second issue of Style.com/Print that is centered around recently-released fall/winter collections and shows from high-end brands.
Department store chain Neiman Marcus may have missed the mark when incorporating banner ads into its mobile marketing strategy by not linking content to an optimized site.
Hearst’s Town&Country magazine digitalized its content through the launch of its first iPad application out in time for the February issue.
Luxury brands often find it useful to include videos, mobile commerce or gaming options in tablet advertisements, but this did not seem to be the case in the iPad application for Condé Nast’s Vanity Fair February issue.
Luxury retailers such as Nordstrom, Net-A-Porter and Bloomingdale’s are beating out high-end brands in all industries in the mobile field, according to the L2 Prestige 100: Mobile IQ Index from L2 Think Tank.
A number of luxury brands went from privately- to publicly-owned companies in 2011 to help increase the scale and reach of the label, particularly in emerging markets.
