Tailor social strategy to one stage in customer journey: Forrester exec

Published: November 9, 2012

NEW YORK – A Forrester Research executive at the ad:tech New York 2012 conference said that despite challenges marketers face in measuring social media, a way to justify its use within a company is to concentrate social efforts on one step in the customer journey.

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Saks takes the reins in holiday ecommerce via digital guide

Published: November 7, 2012

Department store chain Saks Fifth Avenue is getting a head start on holiday transactions through a digital gift guide that presents items by recipient, price or designer, which it is sharing via email, social media and its Web site.

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Content marketing for luxury brands

Published: November 7, 2012

For luxury marketers, content creates a wonderful opportunity. Luxury brands have stories to tell, and it is something our industry frequently does well.

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Boodles bolsters 360-degree brand experience via mcommerce site

Published: November 5, 2012

British jeweler Boodles is encouraging on-the-go transactions via its new mobile-optimized Web site that streamlines browsing and purchasing functions and helps to bridge the gap between its in-store and digital properties.

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