Published: November 9, 2012
NEW YORK – A Forrester Research executive at the ad:tech New York 2012 conference said that despite challenges marketers face in measuring social media, a way to justify its use within a company is to concentrate social efforts on one step in the customer journey.
Published: November 7, 2012
Department store chain Saks Fifth Avenue is getting a head start on holiday transactions through a digital gift guide that presents items by recipient, price or designer, which it is sharing via email, social media and its Web site.
Published: November 7, 2012
For luxury marketers, content creates a wonderful opportunity. Luxury brands have stories to tell, and it is something our industry frequently does well.
Published: November 5, 2012
British jeweler Boodles is encouraging on-the-go transactions via its new mobile-optimized Web site that streamlines browsing and purchasing functions and helps to bridge the gap between its in-store and digital properties.
Published: October 30, 2012
Smartphone adoption in the U.S. has crossed 50 percent and consumers now spend more time with their phones than with print media. Question is, why is mobile ad spend so disproportionately low?
Published: October 23, 2012
Published: October 22, 2012
NEW YORK – A Tod’s executive at the Luxury Interactive 2012 conference last week said that though millennials are not an immediate source of revenue, the consumer group is a long-term investment for survival in the industry.
Published: October 22, 2012
NEW YORK – A Mandarin Oriental executive at the Luxury Interactive 2012 conference last week said that marketers can strengthen their Twitter presence by treating the platform as a venue to reach uniquely engaged consumers and provide them with tools to make the brand message part of the larger conversation.
Published: October 19, 2012
Jeweler Tiffany & Co. is outdoing its competitors in the digital space as the only brand to receive a genius ranking on L2 Think Tank’s new Digital IQ Index: Watches and Jewelry.
Published: October 17, 2012
French fashion house Chanel is not only sticking to standard print and television placements, but using digital and mobile banner ads to promote its groundbreaking Chanel No. 5 fragrance video campaign with actor Brad Pitt.