British jeweler Boodles is encouraging on-the-go transactions via its new mobile-optimized Web site that streamlines browsing and purchasing functions and helps to bridge the gap between its in-store and digital properties.
Smartphone adoption in the U.S. has crossed 50 percent and consumers now spend more time with their phones than with print media. Question is, why is mobile ad spend so disproportionately low?
NEW YORK – A Tod’s executive at the Luxury Interactive 2012 conference last week said that though millennials are not an immediate source of revenue, the consumer group is a long-term investment for survival in the industry.
NEW YORK – A Mandarin Oriental executive at the Luxury Interactive 2012 conference last week said that marketers can strengthen their Twitter presence by treating the platform as a venue to reach uniquely engaged consumers and provide them with tools to make the brand message part of the larger conversation.
Jeweler Tiffany & Co. is outdoing its competitors in the digital space as the only brand to receive a genius ranking on L2 Think Tank’s new Digital IQ Index: Watches and Jewelry.
French fashion house Chanel is not only sticking to standard print and television placements, but using digital and mobile banner ads to promote its groundbreaking Chanel No. 5 fragrance video campaign with actor Brad Pitt.
NEW YORK – A Donna Karan executive at the Luxury Interactive 2012 conference said that social media engagement peaks when the brand provides consistent and transparent content that is tailored to the needs of its social audience.
NEW YORK – A Forrester Research executive at the Luxury Interactive 2012 conference said that luxury marketers need to have a mobile-first approach to better enhance their brand value and drive in-store traffic and engagement.
NEW YORK – A ShopIgniter executive at the Luxury Interactive 2012 conference said that many marketers are still slow to embrace mobile. However, as more brands dive into the social space, it is imperative that they no longer ignore the emerging medium.
