If you just came back from a desert island, you would probably think that luxury brands cannot wait to work with multi-brand online platforms and that bricks-and-mortar is toast— but, I believe, you would be wrong.
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Executives of major fashion brands are driving efforts to make the industry more sustainable, an area that was once the preserve of a young, environmentally conscious minority.
Swiss watchmaker Ulysse Nardin is using recycled fishing nets to construct a concept watch as part of its commitment to a sustainable environment.
Just like anywhere else in the world, Chinese consumer awareness ranks higher than their actions when it comes to sustainability.
Consumer behaviors continue to evolve during different stages of the coronavirus pandemic, leading to an uneven ecommerce boon across sectors.
Through data-driven storytelling, some luxury brands have developed unique narratives that unite communities and have won over many customer hearts.
Italian fashion house Gucci has released the final installment of its behind-the-scenes campaign, concluding a bold and honest look at the production of fashion.
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When Amazon is committing to thrive by charging consumers less — and ironically is now trying to build a voice in the luxury sector — LVMH, Kering, Richemont, Chanel and many others have managed to build strong brands that consumers are so enthusiastic about that price is often no object. This week, the LVMH share price hit an all-time high.
