Advertisers including Chanel, Hermès, Ermenegildo Zegna, Salvatore Ferragamo, Burberry and Rolex helped Modern Luxury’s Manhattan magazine boost its revenue. It is claimed that so far in 2012, Manhattan is already 105 percent ahead of 2011’s total revenue.
Hearst’s Harper’s Bazaar is enticing readers to shop directly from the pages of the magazine through a new ecommerce site that will offer apparel and accessories from luxury labels.
Luxury marketers truly stepped up their game for the fourth annual Fashion’s Night Out event in New York last week, bringing in celebrities, music performances and exclusive products to celebrate fashion and consumer engagement.
Advertisers including Christian Dior, Hermès, Ralph Lauren, Carolina Herrera, Tod’s, Michael Kors and Fendi are using the September issue of Town & Country to appeal to a completely affluent audience in a lifestyle element.
Today in luxury marketing – F-commerce could find its niche with luxury brands; A tough half for newsstand sales; 27 percent drop in second-quarter luxury spending; Lily Kwong fronts Ferragamo’s online trunk show.
Marketers including Hermès, Lexus, Salvatore Ferragamo and Michael Kors took advantage of the interactive and time-sensitive digital medium these past few months with efforts that awarded them the top 10 luxury digital marketers in the first half of 2012.
In a move to flaunt its partnership with Team USA in the 2012 London Olympics, Ralph Lauren bought out a solo sponsorship of The New York Times iPad application for the second time with content, shoppable items and player biographies.
