Disruption in luxury: Key trends – Luxury Memo special report
Luxury brands are facing a number of disruptive forces as new competitors, technology and changing consumers put pressure on them to rethink business as usual.
Luxury brands are facing a number of disruptive forces as new competitors, technology and changing consumers put pressure on them to rethink business as usual.
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Authenticity was top-of-mind, as brands eschewed professional models for “real” subjects.
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Luxury Daily’s live news from July 13 – Hermès acquires stake in creative director Pierre Hardy’s brand; Lancôme boosts millennial appeal with Angel ambassador; Waldorf Astoria driving experience grants access to Lamborghini supercars; Burberry shows optimism despite challenging climate.
Technological innovations including ecommerce and social media have created a domino effect of consumerism, creating fertile ground for the see-now, buy-now movement.