Luxury Daily, February 4, 2013 – Luxury retailers push in-app purchases via Valentine’s Day guides
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Forrester exec: 6 disciplines to boost loyalty via customer experience
NEW YORK – A Forrester Research executive at Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that customer experience correlates to loyalty. Therefore, luxury marketers must create a tailored approach since it is rare for the same experience to work for multiple brands.
Value beyond the product is a priority in fashion retail: NRF speaker
NEW YORK – Luxury fashion retailers should consider the areas in which they can credibly be seen as an authority and create quality content that allows them to strike a balance of commercial integration to gain trust from their target audience, according to a speaker at the National Retail Federation’s Retail’s Big Show.
Burberry flaunts spring/summer line via campaign video
British fashion house Burberry is flaunting its spring/summer 2013 line in a video that features Posh Spice’s son Romeo Beckham, the new face for the brand.
Hermès rings in New Year via shareable video campaign
French leather goods and scarves maker Hermès is encouraging consumers to share a 2013 video greeting card with their friends to push the brand’s affiliation with sports.
Cartier is 2012 Luxury Marketer of the Year
Cartier is Luxury Daily’s 2012 Luxury Marketer of the Year for the use of long-term, multichannel campaigns that keep up its mystique in the eyes of truly affluent consumers and lure those who aspire to be part of the brand’s world.
Cartier is 2012 Luxury Marketer of the Year
Cartier is Luxury Daily’s 2012 Luxury Marketer of the Year for the use of long-term, multichannel campaigns that keep up its mystique in the eyes of truly affluent consumers and lure those who aspire to be part of the brand’s world.
5 luxury marketing trends of 2012
Trends emerged throughout 2012 to suggest that affluent consumers crave a mix of technology and tradition when interacting with luxury marketers.
When digital and analog meet
We look for the gratification and intimacy that the physical world provides us, while at the same time demand digital experiences that fit with our on-demand lifestyle.
Ralph Lauren targets affluent holiday shoppers via multichannel campaign
U.S. lifestyle label Ralph Lauren is targeting affluent holiday shoppers through a multichannel campaign that includes social media, print and digital efforts.