As with many other luxury sectors, home furnishings is facing disruption thanks to consumers’ increasingly digital purchase paths. But more than other categories, décor brands face the challenge of marketing and retailing big-ticket and often large goods sight-unseen.
As with many other luxury sectors, home furnishings is facing disruption thanks to consumers’ increasingly digital purchase paths. But more than other categories, décor brands face the challenge of marketing and retailing big-ticket and often large goods sight-unseen.
As with many other luxury sectors, home furnishings is facing disruption thanks to consumers’ increasingly digital purchase paths. But more than other categories, décor brands face the challenge of marketing and retailing big-ticket and often large goods sight-unseen.
As with many other luxury sectors, home furnishings is facing disruption thanks to consumers’ increasingly digital purchase paths. But more than other categories, décor brands face the challenge of marketing and retailing big-ticket and often large goods sight-unseen.
While marketers are still devoting significant budgets to traditional television advertising, new research shows that the growth of cord cutting has drastically reduced the number of conversations surrounding brands.
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Luxury Daily’s live news from March 15 – Estée Lauder freshens up skincare collection with Kith; Prada revenues up 3pc in 2018 as “strategic renewal” continues; Tesla continues accessible push with $39K SUV; Ruinart conveys Champagne’s complexity through art; Louis Vuitton lifts off at Printemps; Moynat fetes travel ties through Orient Express documentary.
Luxury Daily’s live news from March 15 – Estée Lauder freshens up skincare collection with Kith; Prada revenues up 3pc in 2018 as “strategic renewal” continues; Tesla continues accessible push with $39K SUV; Ruinart conveys Champagne’s complexity through art; Louis Vuitton lifts off at Printemps; Moynat fetes travel ties through Orient Express documentary.
Digital wholesale marketplace Joor has closed a $16 million Series C funding round, which it plans to use to further its global presence.
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