Montblanc, Hublot flaunt New York boutique service for Madison Avenue Watch Week
Luxury watch marketers are coming together to target affluent New Yorkers for Madison Avenue Watch Week 2013 presented by The Wall Street Journal.
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IWC ups brand awareness with Tribeca Film Festival partnership
Swiss watchmaker IWC Schaffhausen is tapping consumer excitement for New York’s Tribeca Film Festival with a special-edition watch line and auction of a one-off timepiece.
Fortnum & Mason asserts industry expertise via branded awards
British retailer Fortnum & Mason is asserting its culinary expertise through the first annual Food & Drink Awards program that marks the best media outlet or writer across 11 categories.
Alexander Wang to bring anticipation, youthful spin to Balenciaga
A luxury brand’s heritage will likely carry it through creative role changes within a company. However, the appointment of a widely-known designer such as that of Alexander Wang to creative director at Balenciaga can stir up a brand’s reputation in the fashion industry.
Armani, Zegna kick off inaugural M magazine for discerning affluent men
Giorgio Armani, Ermenegildo Zegna, Tod’s and Louis Vuitton are just some of the advertisers in Fairchild Fashion Media’s new M magazine that is geared towards an affluent male audience.
Lexus pushes ES through mobile gaming app integration
Toyota Corp.’s Lexus is building brand awareness among young consumers through an integrated campaign with Zynga’s Draw Something mobile application that allows users to play with the ES model’s colors and Lexus-themed words.
Lexus taps mobile game for ES push
Toyota Corp.’s Lexus is likely targeting younger aspirational consumers through ads and videos on the mobile game application Gems With Friends.
Lexus embraces mobile social to target tech-savvy consumers
A multichannel marketing campaign for the 2013 Lexus ES includes a tie-in with social aggregation magazine app Flipboard to showcase the vehicle’s features.
Inspirato puts price tag on branded print magazine
High-end destination club Inspirato is widening the distribution of its glossy print magazine that presents consumers with photography and articles about travel and lifestyle topics at bookstore chain Barnes & Noble this month.
Fairchild retools Menswear magazine for fashion-forward gentlemen
Fairchild Fashion Media is revamping its Menswear magazine and replacing it with “M,” a quarterly-published publication geared toward fashion-forward, affluent men.