Luxury Daily, January 3, 2020 – Recession tops climate change as executives’ leading concern: report
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Public relations in luxury – Luxury Memo special report
Public relations has evolved to be about more than media outreach and placements, with practitioners today managing a brand’s overall strategy and image.
Luxury retailers align with pop culture, history in holiday pushes
As the holiday shopping season kicks into high gear, department stores around the globe are seeking to attract shoppers with creative campaigns centered on themes ranging from video games to blockbuster films.
Mr Porter breaks “Gifts All Wrapped Up” holiday campaign
Menswear retailer Mr Porter today launched its annual holiday campaign with a mix of online, print and outdoor media support to push products and offers from leading luxury fashion and apparel brands.
LVMH supports craft preservation with refugee artisan association
Luxury conglomerate LVMH Moët Hennessy Louis Vuitton is helping refugee artisans find employment through a partnership with organization La Fabrique Nomade.
Luxury Daily, April 26, 2019 – Delivering luxury experiences hinges on humanity, authenticity, customization
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LVMH revenues up 16 pc in Q1
Luxury conglomerate LVMH Moët Hennessy Louis Vuitton’s revenues were up 16 percent in the first quarter of 2019, as its fashion and leather goods brands saw the strongest growth.
Harrods interprets masculinity through dance ahead of new menswear concept
British department store Harrods is taking a look at masculinity, as the subject becomes a significant topic in mainstream conversation and menswear in high-fashion continues to grow and evolve.
Luxury brands need to change their marketing strategy for India
Luxury brands that entered India are still not marketing themselves correctly, considering the potential of the market. These brands follow an approach of creating a niche that has been their go-to strategy in Western markets.
Luxury Daily, January 17, 2019 – Future of marketing is not big data, it is big understanding: Facebook exec
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