Forget 2020: Here are 21 mostly luxury projections for 2021 and beyond
In the next 10 years, I predict that the majority of board members and at least 25 percent of brand CEOs will be female.
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Gucci is 2020 Luxury Marketer of the Year
Italian fashion label Gucci is Luxury Daily’s 2020 Luxury Marketer of the Year for its adaptability and continued creativity over the course of the COVID-19 pandemic.
ForwardPMX is 2020 Luxury Agency of the Year
Global brand performance organization ForwardPMX is Luxury Daily’s 2020 Luxury Agency of the Year for its digital engagement and expertise in fast-growing markets, including China.
Luxury Daily, Dec. 18, 2020 – Google’s new beauty AR features raises bar for digitalization, ecommerce
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Maison Atia presents playlists to support capsule collection
Luxury faux fur brand Maison Atia is sharing playlists to celebrate a colorful capsule collection.
Outlook 2021: Omnichannel, sustainability driving retail
A push by luxury brands and retailers to highlight unique in-store experiences came to a sudden end with the onset of the COVID-19 pandemic, and the fallout will continue into 2021.
Day’s wrap: Anna Wintour, Jaguar Land Rover, Mercedes-Benz, Waldorf Astoria, Elie Saab and luxury real estate
Luxury Daily’s live news: Condé Nast promotes Anna Wintour to global chief content officer; Jaguar Land Rover invests in Circulor to trace sustainable supply chain; Mercedes-Benz takes another step toward electrification; Waldorf Astoria opens new hotel in Xiamen; Elie Saab joins Amazon’s Luxury Stores; Luxury Daily debuts new conference focused on luxury real estate; Free Webcast on Dec. 16: Luxury Real Estate Outlook 2021.
Why luxury’s future is female
As female spending power rises and a greater share of that consumption is spent on products for women themselves, the slightly different female shopping habits become increasingly important.
Luxury labels failing to address use of ‘dirty’ materials, despite sustainability claims
Although more luxury fashion brands are brandishing claims about sustainability and transparency, many are falling short when it comes to transitioning to responsible materials, particularly viscose.
Why China could leapfrog the luxury ecommerce wars
With housebound consumers around the world doing more high-end shopping online this year, luxury’s longstanding resistance to embracing ecommerce has dissolved as major online retail platforms, luxury groups and brands have rushed to invest in the space and ensure that they are not left behind.