As geopolitical forces push consumers towards domestic corporations, and government-driven initiatives such as “Made in China 2025” boost and promote the creative economy, local designers are taking advantage of these favorable market conditions to increase the emotional value of their businesses.
Italian automaker Lamborghini has unveiled a new series of collectable NFTs through its exclusive “Epic Road Trip” program.
For hard luxury brands wanting to engage this demographic, the proven best practice is to offer aspirational and attainable experiences that are easily shareable online.
Italian eyewear conglomerate EssilorLuxottica, commonly known as Luxottica, has reported a significant revenue increase for the first half of 2022, up 37 percent as compared to the first half of last year.
Luxury Daily’s live news: Prada reports promising first half, focuses on medium-term goals; Moncler brands deliver double-digit revenue increases y-o-y; Saks Off 5th partners with Rent the Runway to list preowned selects; Neiman Marcus expands corporate hubs, aims to foster employee productivity; Land Rover, Christie’s auction James Bond stunt cars.
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LVMH-owned fashion house Givenchy has debuted a limited-edition capsule collection in collaboration with Disney.
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Innovation is the parameter for exclusivity, and what better ally than the shape-shifting panorama of digitalization?
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