Luxury Daily, December 17, 2012 – Mercedes channels Santa Claus’ good list in multichannel holiday push
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SLS Hotel South Beach bolsters lifestyle, on-site services via mobile app
SLS Hotel South Beach, Miami, FL, is bolstering its on-site services and luxury lifestyle association through a new mobile application that is available for download on the iPhone and iPad as well as via in-room iPads.
Leverage social commerce to improve customer service and retention
Twitter has been coined the “SMS of the Internet” with more than 500 million active users. Facebook itself claims 1 billion, and then there are the millions of users on LinkedIn, Digg, Pinterest, YouTube and Google+.
Chanel strengthens digital brand experience via site relaunch
French fashion house Chanel remodeled its Web site to more effectively intertwine product browsing with content and imagery so that visitors become immersed in the brand world.
Balmain, Laura Mercier aim for Twitter interactions via Vogue.com ads
Marketers Balmain and Laura Mercier are looking to grow their social communities through sidebar ad placements on Vogue.com that show their Twitter feeds and ask users to follow them.
Mercedes-Benz, Jaeger-LeCoultre showcase products on LinkedIn. Should others?
Luxury marketers such as Jaeger-LeCoultre and Mercedes-Benz USA are pushing products through the redesign of career-oriented social network LinkedIn.
3 key strategies for engaging social-mobile customers
There is no doubt that luxury retailers are no longer dipping their toes in social marketing. They are driving unique programs that tie together their brand promise and the unique marketing capabilities of social media.
70pc of consumers seek new products from Facebook friends, not brands: study
Seventy percent of consumers prefer to hear about new products from Facebook friends rather than brands, according to a new report by 8thBridge. Therefore, online retailers should incorporate social sharing into the commerce experience.
Rebecca Minkoff enhances brand content, social connectivity via site redesign
U.S. fashion label Rebecca Minkoff is revamping its ecommerce site to include a social media aggregator and additional brand content to enhance the overall digital experience for its customers.
Four Seasons targets epicurean consumers through blog effort
Four Seasons Hotels and Resorts is tapping affluent consumers’ interest in high-end culinary experiences through a new lifestyle blog that presents brand recipes from its properties and other food-related content.