Luxury Daily, May 28, 2015 – Louis Vuitton continues to raise brand value despite industry challenges: report
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Luxury Daily, April 14, 2015 – Burberry uses Snapchat to share video and capture consumers’ attention
Luxury Daily, April 13, 2015 – Luxury retailing is understanding the product experience, not the product itself
Luxury Daily – October 14, 2014 – Digital assets are ahead of brand representatives
Fendi, LVMH, Neiman Marcus and Mercedes – News briefs
Today in luxury marketing – More than coins for Rome’s fountains; LVMH counts on lipstick for growth as handbag sales slow; Timing the Neiman Marcus deal; Mercedes-Benz bets big on India’s growth story.
Luxury Daily, July 30, 2012 – Top 10 luxury brand multichannel campaigns of H1
Dior, Channel continue print streak in Tatler
Luxury advertisers took to front-of-book in the May issue of Condé Nast’s Tatler to showcase their latest lines in luxurious two-page spreads that acted as a preview to the magazine’s fashion pages.
What DiorMag says about the brand
French fashion label Christian Dior announced the launch of DiorMag, an online magazine that positions the brand as an innovative storyteller, entertainer and purveyor of the height of luxury products.
Social video can build awareness, advocacy for luxury brands
Luxury brands that are looking to implement social video into their marketing campaigns need to keep the creative engaging and provide a reason for the content to be shared.
Bottega Veneta chooses online video to market first fragrance
Italian fashion house Bottega Veneta is targeting younger, aspirational consumers by highlighting its first fragrance, Eau de Parfum, with an artistic video on its digital pages.