Burberry, Louis Vuitton and Chanel are the most tech-savvy fashion marketers in China, but the category as a whole must catch up with consumers’ digital demands, according to a new report from L2 Think Tank.
Ralph Lauren and Giorgio Armani are standing out to readers of WSJ. Magazine’s April men’s style issue by letting their fragrance ads coexist with core brand campaigns.
Ralph Lauren, Louis Vuitton and other luxury marketers are seeking out the affluent, cultured readers in the April issue of Condé Nast’s Tatler magazine.
American Express Publishing’s Departures saw a 12 percent jump in ad revenue for its March/April issue since the year-ago period with Chanel, Hermès, Bottega Veneta, Christian Dior, Patek Philippe and other luxury advertisers taking out pages in the book.
Luxury retailers Neiman Marcus, Nordstrom and Saks Fifth Avenue are pushing their spring merchandise in multiple-page advertisements in the March issue of Condé Nast’s Vogue.
Chanel, Christian Dior, Michael Kors, Valentino, Louis Vuitton, Salvatore Ferragamo, Saks Fifth Avenue, Tod’s, Hermès and other luxury advertisers are demanding attention from trend-seeking readers in the oversized pages of W’s March fashion issue.
Gucci, Christian Dior, Prada, Louis Vuitton, Giorgio Armani, Miu Miu, Chanel, Bottega Veneta, Donna Karan and other luxury brand advertisers grace the first pages of the annual Hollywood issue of Condé Nast’s Vanity Fair.
Hermès, Estée Lauder and other luxury apparel and beauty advertisers are looking to target affluent women in the March issue of Hearst’s Town & Country.
Fendi, Chanel and other luxury advertisers are staying top of mind among their target audience with multi-page advertisements in the March issue of Condé Nast’s Tatler magazine.
