Jaeger-LeCoultre fetes 180 years via social campaign
Swiss watchmaker Jaeger-LeCoultre is celebrating its 180th anniversary Jan. 1 via a Facebook application that shows images of its products and innovations throughout its history.
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Top 10 luxury brand multichannel campaigns of 2012
The most-savvy luxury marketers of 2012 made sure to engage wealthy consumers and aspirational fans across a strategic array of mediums including television, print, digital, social and mobile.
Porsche revs up marketing efforts with mobile
German automaker Porsche is using mobile to promote the new 911 Carrera 4S car and encouraging consumers to learn more about it.
Luxury Daily, December 27, 2012 – Michael Kors, Nordstrom test social-driven product push via Facebook Collections
Michael Kors, Nordstrom test social-driven product push via Facebook Collections
Marketers including Michael Kors and Nordstrom were invited to test the Facebook Collections interface that lets users interact with products via image tagging.
Top 10 luxury brand social marketers of Q4
Luxury marketers engaged their fans and followers through contests, social sharing, Twitter hashtags and new platforms during the last quarter of 2012.
Top 10 digital luxury marketers of Q4
Luxury marketers in the apparel and accessories and jewelry categories were on top of their game during the last quarter of the year in providing savvy consumers with digital experiences that aligned with the 360-degree brand world.
Harrods prompts daily engagement via Facebook Advent calendar
London-based department store Harrods is engaging its Facebook fans each day leading up to Christmas through a trivia-themed Advent calendar located on a Facebook application.
Marc Jacobs pushes mobile transactions via free shipping offer
Marc Jacobs Intl. is encouraging mobile users to shop its newly-enhanced optimized site through a free shipping offer timed with the holiday shopping season.
Michael Kors pushes holiday collection, lifestyle via musical collaboration
U.S. label Michael Kors is leveraging its seasonal digital efforts through the second installment in the quarterly Kors Collaborations campaign by calling on musical influencer Alexandra Richards to push the holiday 2012 collection.