Convenience, consciousness “new essentials” for brands
The COVID-19 pandemic has caused a shift in consumer sensibilities, and brands that respond to this change will be better positioned to earn their loyalty, according to a new study.
Search Results for: kering
How luxury labels use LinkedIn to maintain connections
While platforms such as Instagram and Facebook have been deemed critical channels for brand development, luxury fashion brands should not overlook the effective marketing opportunities presented by networking site LinkedIn.
Luxury Daily, Feb. 1, 2021 – Retailers missing out on engaging post-sale opportunities
Your Message Subject or Title
Luxury Daily, Feb. 1, 2021 – Retailers missing out on engaging post-sale opportunities
Your Message Subject or Title
What are the vulnerable luxury sectors in China?
If luxury brands grasp only one takeaway from 2020, it should be that tastes are changing, and many could get burned.
Luxury Daily, Jan. 29, 2021 – Chanel ambassadors laud craftsmanship in roundtable conversation
Your Message Subject or Title
Luxury Daily, Jan. 26, 2021 – Auto buyers increasingly supportive of online purchasing
Your Message Subject or Title
Why luxury brands must radically rethink sustainability
“Luxury and sustainability are one and the same,” reads an opening statement by François-Henri Pinault, CEO of Kering, in the sustainability section of the company’s Web site.
Moschino pushes ahead in China with help from Alibaba
Italian fashion brand Moschino is making substantial headway in China by leveraging its collaboration with Alibaba’s Tmall Luxury Pavilion to reach discerning and tech-savvy affluent consumers.
Could your next job in luxury be in circularity?
Beyond producing and distributing appropriately come the key questions of duration and the afterlife of the product.