Convenience, consciousness “new essentials” for brands
The COVID-19 pandemic has caused a shift in consumer sensibilities, and brands that respond to this change will be better positioned to earn their loyalty, according to a new study.
The COVID-19 pandemic has caused a shift in consumer sensibilities, and brands that respond to this change will be better positioned to earn their loyalty, according to a new study.
While platforms such as Instagram and Facebook have been deemed critical channels for brand development, luxury fashion brands should not overlook the effective marketing opportunities presented by networking site LinkedIn.
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If luxury brands grasp only one takeaway from 2020, it should be that tastes are changing, and many could get burned.
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“Luxury and sustainability are one and the same,” reads an opening statement by François-Henri Pinault, CEO of Kering, in the sustainability section of the company’s Web site.
Italian fashion brand Moschino is making substantial headway in China by leveraging its collaboration with Alibaba’s Tmall Luxury Pavilion to reach discerning and tech-savvy affluent consumers.
Beyond producing and distributing appropriately come the key questions of duration and the afterlife of the product.