Four Seasons Hotels & Resorts is looking to trigger bookings from affluent consumers through digital initiatives that center on experiential package add-ons offered at specific properties around the world.
British fashion house Burberry is flaunting its craftsmanship in the autumn/winter 2013 menswear collection through a teaser video and digital and social promotions for the show.
U.S.-based label Donna Karan is targeting fashion-minded fans via a new Facebook application that allows users to follow the creation of the brand’s dresses from start to finish.
The majority of luxury marketers are planning to increase their spend on digital and agree that by 2015 digital will be the most influential channel, according to a Luxury Interactive survey.
Jaguar North America is prompting users of mobile image-sharing application Instagram to capture the essence of the brand for the chance to be one of the first U.S. drivers of the F-Type model.
Department store chain Saks Fifth Avenue is driving post-holiday foot traffic with daily beauty offers through this month.
Luxury marketers should continue to build up their presence on social media platforms that they already use and look to expand to new platforms only if their audience is there, experts say.
Luxury marketers tapped their audiences on various social media platforms to promote products, entertain, solicit feedback and give words of encouragement in 2012.
Cartier is Luxury Daily’s 2012 Luxury Marketer of the Year for the use of long-term, multichannel campaigns that keep up its mystique in the eyes of truly affluent consumers and lure those who aspire to be part of the brand’s world.
Cartier is Luxury Daily’s 2012 Luxury Marketer of the Year for the use of long-term, multichannel campaigns that keep up its mystique in the eyes of truly affluent consumers and lure those who aspire to be part of the brand’s world.
