Luxury Daily, March 3, 2021 – Luxury retail must adapt to impact of remote work
Your Message Subject or Title
Your Message Subject or Title
What happened in New York with local clienteles, and in parts of Europe with locals there as well, is not too dissimilar to what happened in mainland China a lot earlier on in 2020.
Reviewing Gucci’s activities for 2020, it quickly becomes clear that the brand is one of the best in the world at applying content-commerce marketing and sales strategies, begging the question: Why did Gucci not do even better in 2020?
China is set to hit a milestone as the first country in history to carry out most of its retail sales online versus physical retail stores. So now the question retailers need to ask is: What is the point of a store post-pandemic?
According to research by AliResearch, 66 million customers (16.2 percent) on Alibaba’s China retail marketplaces bought five or more green products in 2015, and they were open to paying an average of 33 percent more for green products.
Call this naive or suicidal, but the so-called Patagonia paradox — the theoretical contradiction between profits and purpose — can be resolved if consumers share the company’s values.
Your Message Subject or Title
With a new chief executive taking the helm at ecommerce giant Amazon later this year, future changes at the company are likely to have ripple effects across the luxury and retail industries.
Brands are being called to acknowledge and anticipate different audiences’ various priorities and intentions when buying luxury goods.
What products resonate with Chinese, but not with American consumers? How do consumers want to meet, interact and purchase? Are consumers brave enough to go to stores, or should you go to them?