Top 10 luxury brand digital campaigns of Q2
Luxury marketers embraced a number of digital technologies to give consumers the ability to virtually interact with their brands during the second quarter of 2013.
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Top 10 luxury branding efforts of Q2
Luxury marketers revamped their voices without losing their core DNA to keep target consumers engaged while attracting new, younger consumers during the second quarter of 2013.
Top 10 luxury brand mobile campaigns of Q2
Luxury marketers revamped their mobile strategies by creating enticing applications and new mobile-optimized sites to keep consumers constantly connected to their brands.
Top 10 luxury brand multichannel marketers of Q2
Luxury marketers tapped a number of media to reach target consumers in new ways during the second quarter of 2013.
Chanel ranks as more sought-after than Louis Vuitton in China: report
French label Chanel ranks as the most sought-after fashion brand in China, placing ahead of other brands such as Louis Vuitton, Dior and Gucci, according to a new report from the Digital Luxury Group.
Gucci CEO claims philanthropy gives meaning to luxury products
VIENNA, Austria – The CEO of Gucci at the FT Business of Luxury Summit 2013 earlier this week said that the long-term goal of the Italian brand’s philanthropic efforts is to enhance its reputation and meaning to consumers.
Bloomingdale’s shows strong multichannel commerce efforts: L2 Think Tank
Bloomingdale’s, Montblanc and Nordstrom have shown strong multichannel commerce efforts through their email campaigns that drive consumers to purchase both online and in-stores, according to the latest study from L2 Think Tank.
FT Business of Luxury Summit to emphasize industry power, core issues in Europe
Financial Times’ annual Business of Luxury Summit 2013 will take place June 2-4 at Palais Liechtenstein, Vienna, and will follow the theme of “Power, Politics and Profits.”
Versace touts watches, philanthropy via student design competition
Italian fashion house Versace is touting the design process behind its watches by hosting a student competition called Versace Watch Talent.
Is Amazon a threat to luxury brands’ own ecommerce efforts?
As Amazon grows its high-end product range, luxury brands that rely on ecommerce for sales must be sure to offer a shopping experience far beyond that on the digital retail giant’s site.