Starwood Hotels & Resorts’ St. Regis is upping its credibility as a fashion-minded marketer and establishing a new channel on mobile image-sharing application Instagram via a contest that pushes its Grand Tourista Bag designed by brand connoisseur Jason Wu.
Crocodile handbag designer Nancy Gonzalez redesigned its Web site to offer an all-encompassing introduction to the brand through content and images.
Thompson Hotels is taking a stance on subjects such as travel, culture, art, food and music through the spring 2013 edition of its direct mail magazine called “Room 100.”
As someone who spends the majority of just about every day researching and writing about the mobile Web, naturally when a company makes a major launch I simply cannot help but flock to my phone and see what its mobile experience is like.
Executives from iProspect, McCann Truth Central and MRL Communications who spoke during a Luxury Daily webinar said that luxury marketers who did not give in to discounting, but offered multichannel experiences did not lose out during the holiday 2012 season.
German apparel label Hugo Boss encouraged consumers around the globe to view its Berlin Fashion Week runway show by optimizing the live stream for smartphones and tablets and presenting it via Spotify, which is a first for the digital music service.
Precision-cut crystal maker Swarovski is crossing its digital and in-store marketing efforts through a year-long campaign that centers on travel and aims to build relationships with customers and reward loyalty.
Effective product differentiation, continued high-quality standards, careful distribution, holding the price line, tighter cuddling of the customer and smart marketing will ensure that luxury has another bumper year ahead.
NEW YORK – An Eye executive at Mobile Marketer’s Mobile FirstLook: Strategy 2013 conference said that out-of-home media is transforming into a mobile engagement opportunity and marketers should seek effective ways to connect these experiences.
