Montblanc, maker of writing instruments and watches, is channeling Italian art and history through a video highlighting the craftsmanship and inspiration behind the limited-edition Patron of Art 2013 writing instrument.
RSS | Advertise with us August 15, 2013 Read more on luxurydaily.com | Advertise Newsletter signup for latest news HEADLINES SPONSOR Today’s headlines Gucci files suit against counterfeit sites, protects brand image Private jet travel soars via brand expansions, strong markets Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, […]
During the first half of 2013, luxury brands revamped names, logos, Web sites and campaigns to bring their brands into the future and remain current to consumers.
Luxury marketers deeply engaged consumers on digital platforms through games, exclusive content and product personalization tools during the first half of 2013.
Bulgari, Chanel skincare and Gemfields advertisements are found among the fall fashion advertisements in the September issue of Hearst’s Town & Country to round out the typically fashion-focused issue.
During the first half of 2013, luxury marketers created multichannel campaigns that spanned digital, social and physical promotions to boost consumer interest in new products and offers while maintaining brand identity.
Fine jewelry maker David Yurman shows off its fall collection through a video that pays homage to the photographer who has captured 12 years of advertising images and upholds the personalities of campaign models.
Apparel and accessories label Rebecca Minkoff is boosting its digital promotions for its fall 2013 collection to target its younger, digital-savvy customers.
Luxury brands that open outlet stores must maintain the brand’s status and prevent outlet items from overshadowing core products to avoid diluting the brand.
