2 things Western luxury brands must have to compete with Taobao

Published: November 20, 2020

Thanks to China’s highly responsive supply chain, unique social media mechanisms and agile logistics infrastructure, a growing cohort of direct-to-consumer brands native to Taobao soared in popularity during the pandemic, taking more retail space away from global brands.

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Chanel, BMW, 1OAK and Nigeria – News briefs

Published: February 22, 2017

Today in luxury marketing – Chanel plots Year of Gabrielle; BMW, Mobileye in deal to collect map data for self-driving cars; Secrets of success from 1OAK, the $250M nightclub; Nigeria: Africa gets ready for its first luxury ecommerce platform.

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Moynat, Aquazzura, Chanel and Waldorf Astoria – News briefs

Published: July 25, 2016

Today in luxury marketing – A leather tote that’s luxuriously ripped; How Aquazzura built a business by making sensible shoes sexy; Chanel invests in four French silk companies; Hilton may bring its luxury brands Waldorf Astoria and Curio-A to India.

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