Italian luxury sees 16pc growth in value: BrandZ
Fashion house Gucci is Italy’s most valuable brand, while Fendi and Bottega Veneta are among those experiencing the fastest growth in value, according to BrandZ.
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Who the devil wears Gucci? Why the luxury brand’s relaunch carries markers of success
Gucci critics tend to think the brand goes through boom-and-bust phases that can last a while and this time will not be any different.
Luxury Daily, April 30, 2021 – Should luxury brands sell on Amazon?
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How luxury brands can use data to make digital experiences more human
Pioneering companies are using millions of data points, from their keystrokes to how they physically interact with their smartphones, to build “behavioral biometrics” profiles of their customers.
Gucci, Nike still dominate Lyst Index of hottest brands
Italian fashion label Gucci has retained the top spot on the Lyst Index of hottest fashion brands, amid signs there is pent-up demand for clothing outside the loungewear sphere.
Supply chains’ future is circular: report
Businesses are accelerating technology implementations to mitigate supply chain disruptions brought on by the COVID-19 pandemic, but sustainability cannot be overlooked.
Social media is not the future of digital luxury marketing
Where the question 10 years ago was which brands would invest in social media or ecommerce, now the question is who will transcend both with new technologies that entertain consumers while encouraging them to spend.
Hermès is proof that Gen Z is turbocharging the luxury recovery
History has shown that luxury is, in fact, the most resilient category after recessions and economic downturns, with recoveries that are dramatically faster and stronger than non-luxury sectors.
Brand-owned resale could finally “close the loop” for luxury
With consumers spending far more time at home over the past year and turning to luxury ecommerce in record numbers, the resale market is expected to reach $37.2 billion in 2021.
Luxury Daily, April 22, 2021 – Consumer awareness, circular fashion driving “conscious” luxury growth: Farfetch
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