Coco Chanel Mademoiselle ad campaign begins filming in Paris
Keira Knightley, the face of Coco Chanel Mademoiselle, was in Paris’ Place de la Concorde recently filming for the fragrance’s newest ad campaign.
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Strong domestic travel rebound in China foreshadows return of global Chinese tourism
Management consultancy McKinsey & Co. predicts a surge in Chinese demand for overseas travel, as well as a rise in international spending.
Louis Vuitton enlists expert panel for Watch Prize 2023
French fashion house Louis Vuitton is tapping a crew of watchmaking authorities and enthusiasts to oversee a new competition.
What happens to luxury if Chinese consumers cut back?
China’s slow growth is changing consumption patterns and delaying the government’s dream of transitioning the country away from an investment-driven growth model and towards a model focused on domestic consumption.
Why water is not just water when it is Chanel
The more familiar something is – in other words, the less differentiated it is – the closer that brand should gravitate around the reference price. But does that apply to luxury?
The return of luxury bricks-and-mortar: 4 reasons to go back
With social media, blogs and forums, consumers sometimes know as much, if not more, about a brand as the sales associate does. But what about learning something you cannot pick up on the internet?
The smell of success: How niche perfumes perform in China
Foreign brands dominate in China, and the big beauty companies you would expect to see are all leaders in the arena: LVMH, Chanel, Coty, L’Oréal and Estée Lauder. Yet, Mintel predicted that those brands should face big challenges after the pandemic once consumers seek more personalized and intimate scents.
Burberry sets sights on China and young consumers as retail sales fall
Looking ahead, the London-based Burberry expects its home market to become less appealing for luxury shopping as the United Kingdom scraps its VAT (value-added tax) rebate starting this year.
Forget 2020: Here are 21 mostly luxury projections for 2021 and beyond
In the next 10 years, I predict that the majority of board members and at least 25 percent of brand CEOs will be female.
“Debutante style” proves China has mixed feelings about luxury
In October, the intriguingly titled Chinese article, “For Two Weeks, I Lurked in the Shanghai Debutante Group Chat,” turned the idea of debutantes on its head.