French fashion empire Chanel is pushing Culture Chanel, a new exhibition in Shanghai’s Museum of Contemporary Art, with a microsite dedicated to letting consumers explore, interact and learn about the brand’s history.
Chanel is using email marketing to introduce and promote its spring collection to opted-in consumers via a stunning Flash-based journey into the Chanel Window World. But looks can be deceiving.
Today in luxury marketing – Bottega Veneta’s Tomas Maier: Just have less; Are you ready for Blake Lively: Chanel purse ambassador?; Ralph Lauren’s nephew launches fashion collection.
Today in luxury marketing – Check out the first video for Alexander McQueen’s revamed McQ collection; Haider Ackermann does not want to make anymore men’s clothes until he feels like it.
The launch of Lanvin’s limited-edition line of apparel with H&M has generated significant buzz among fashion fans but could do little other than dilute the French designer’s brand, according to some experts.
Conde Nast’s Women’s Wear Daily has lured nearly all of the world’s major luxury brands into advertising or promotional partnerships as part of a multichannel blitz for the publication’s 100th anniversary.
