The stretch of retail space along Manhattan’s Fifth Avenue between 50th Street and 58th Street houses the flagships of numerous luxury brands and retailers who pulled out all the stops to make their bricks-and-mortar locations inviting for holiday consumers.
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The first part of a five-year redevelopment plan for London’s posh Sloane Street is already underway, with a new Web site and brand ambassadors shepherding shoppers this holiday season to support luxury brands on that velvet stretch of the British capital.
Hearst Magazines’ Town & Country took a different angle to prepare for the holiday season by dedicating its December issue to philanthropy to appeal to its core demographic which has increased its charitable tendencies in the past few years.
Chanel, Hermès and Ralph Lauren promoted gift giving in the “Give! (And You Shall Receive)” Holiday issue of Bloomberg Pursuits to inspire and appeal to the publication’s affluent, predominantly male readership as the holiday season approaches.
Christian Dior, Giorgio Armani and Balenciaga touted recent collections in the fifth issue of Fairchild Fashion Media’s Style.com/Print magazine to attract fashion-savvy readers to the bi-annual publication.
New York-based department store Bergdorf Goodman targeted affluent female consumers with a direct mail catalog intended to pique interest in the retailer’s curated gift selections in time for the holiday shopping season.
Louis Vuitton, Hermes and Bottega Veneta led Time Inc.’s Departures magazine to a third consecutive year of advertising growth in its November/December issue as luxury brands continue to show up in large numbers.
