Diane von Furstenberg turns commercial with Gap collaboration
High street apparel retailer Gap Inc. has partnered with Diane von Furstenberg for a new kids and baby collection in an effort to further its reputation as an American fashion brand.
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Chanel debuts largest shop-in-shop boutique with Bergdorf Goodman
Fashion powerhouse Chanel has opened the brand’s largest boutique plus the never-before-seen Paris-Byzance collection inside of fashion retailer Bergdorf Goodman in Manhattan.
Royal Wedding, Saks, Jimmy Choo and Vera Wang – News briefs
Today in luxury marketing – Designers react to Royal Wedding dress; Despite gains, Saks remains ‘show me’ story; Jimmy Choo to go public?; Leighton Meester for a Vera Wang fragrance.
Chanel targets potential consumers by advertising on Hulu
French apparel and accessories designer Chanel has been added to the list of major luxury brands who are targeting their younger affluent consumers by using online video service Hulu to advertise their goods.
Luxury Daily, April 27, 2011 – Top 10 luxury branded mobile sites of Q1
CheckYourRoom.com ups customer service for picky luxury consumers
Luxury hotels are taking customer service to the next level with the launch of CheckYourRoom.com, an online destination that hand-picks hotel rooms in Europe for affluent consumers.
Luxury Daily, March 21, 2011 – Yves Saint Laurent opens store on Cosmopolitan Boulevard
Matthew Williamson to extend customer base with Macy’s line
Matthew Williamson forayed into the mainstream retail sector with a line for Macy’s and since the economy is still fickle at best, it may not be such a bad idea for some prestige brands to stretch into a less-than-luxury realm.
Chanel chooses Blake Lively to introduce Mademoiselle handbag collection
French powerhouse Chanel is matching elegance and classic beauty to promote its new Mademoiselle handbag collection by using Blake Lively as its newest brand ambassador.
Gucci, St. Regis and Haider Ackermann – News briefs
Today in luxury marketing – Gucci turns art house; The St. Regis Lhasa, Tibet: Designing the luxury east/west experience at 12,000 feet; Lady Gaga wears Haider Ackermann on her first Vogue cover.