Gen Z looks for shared values in purchasing decisions
While many question whether brands should comment on social or political issues, research shows that for Generation Z, social justice is the way to their hearts.
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Luxury facing moment of truth in how it speaks with women
NEW YORK – Rather than speaking at women, luxury marketers should think about ways to make women part of the conversation, according to the CEO of Role Models Not Runway Models at the Women in Luxury conference.
Fashion mirrors social movements with brand activism
Recognizing the power they have to make a difference, prominent brands and personalities in the fashion industry are throwing their support behind causes.
Equal Pay Day incites movement that many believe is needed
As women’s empowerment continues to strengthen at a global level, luxury fashion brands are being called out for underpaying the gender demographic that largely supports them.
Top 10 luxury branding efforts of Q1 2018
Luxury marketers have taken branding efforts beyond simply a refreshed logo or advertising campaign.
Luxury Daily, March 19, 2018 – Luxury co-opts drops to build hype through exclusivity
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Luxury brands broaden definition of love in Valentine’s promotions
Taking the theme of Valentine’s Day beyond the romantic, luxury brands are using the holiday as a platform to celebrate other forms of love.
Disruption in luxury: Key trends – Luxury Memo special report
Luxury brands are facing a number of disruptive forces as new competitors, technology and changing consumers put pressure on them to rethink business as usual.
Top 5 brand moments from last week
Brands are continuing to jump on the emerging technology bandwagon to present themselves as innovative in today’s evolving tech landscape.
Disruption in luxury: Key trends – Luxury Memo special report
Luxury brands are facing a number of disruptive forces as new competitors, technology and changing consumers put pressure on them to rethink business as usual.