Most luxury buyers do online research before buying, but 65 percent of consumers will buy from a store to touch and feel the product before deciding on it, according to new research from Google.
Prada-owned Miu Miu is eliciting consumers’ emotions through a new female-focused film that tells the story of a dressmaker in Sicily.
During the first half of 2013, luxury marketers created elaborate in-store displays, designed intriguing windows and hosted events to get consumers further involved in their brands.
Luxury marketers deeply engaged consumers on digital platforms through games, exclusive content and product personalization tools during the first half of 2013.
Digital innovation is a top priority for British luxury brands this year, with mobile commerce becoming an increasingly important focus, according to a new report from Walpole British Luxury and Ledbury Research.
British fashion house Burberry is sparking consumer interest in its new eyewear collection by showcasing British talent in a music-themed campaign.
Executives from B Culture Media, McCann Worldgroup’s MRM, Pandemic Labs and Style Coalition who spoke during a Luxury Daily webinar said that having a branded strategy before beginning a social campaign is imperative to having a successful social media presence.
Fashion marketers dominated digital during the first quarter of the year to push content and lifestyle, while automotive and travel brands followed close behind.
Footwear label Brian Atwood is giving 50 consumers access to exclusive content on a section of its Web site called The Vault.
