Burberry sparks interest in eyewear collection by showcasing British talent
British fashion house Burberry is sparking consumer interest in its new eyewear collection by showcasing British talent in a music-themed campaign.
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Webinar panel: On-brand strategy imperative to successful social campaign
Executives from B Culture Media, McCann Worldgroup’s MRM, Pandemic Labs and Style Coalition who spoke during a Luxury Daily webinar said that having a branded strategy before beginning a social campaign is imperative to having a successful social media presence.
Luxury Daily, April 11, 2013 – LVMH triggers emotional brand connections via behind-the-scenes events
Top 10 luxury brand digital marketers of Q1
Fashion marketers dominated digital during the first quarter of the year to push content and lifestyle, while automotive and travel brands followed close behind.
Brian Atwood ignites brand desirability via VIP content
Footwear label Brian Atwood is giving 50 consumers access to exclusive content on a section of its Web site called The Vault.
Prada’s Miu Miu pushes spring/summer collection with dramatic short film series
Prada-owned Miu Miu is pushing its spring/summer collection with a dramatic short film series that features portraits of its models showing off the new line.
Burberry adds personalization, digital touchpoints to autumn/winter collection
British apparel and accessories label Burberry is adding personalization along with mobile and digital touch points to push its autumn/winter 2013 collection.
Rebecca Minkoff targets female millennials via Bloomingdale’s event
Apparel and accessories label Rebecca Minkoff is looking to interact with its target audience of female millennials through a Valentine’s Day event with beauty brand Laura Mercier at retail partner Bloomingdale’s.
Prada’s Miu Miu flaunts femininity, products through film series
Prada-owned Miu Miu is flaunting the power of femininity and its products through a series of short-films titled “The Women’s Tales.”
51pc of US luxury shoppers expect mobile-optimized site: Forrester Research
The luxury sector is slow to adapt to affluent consumers’ browsing and purchasing habits as more shoppers are using digital, mobile and social media to assist in their journey to purchase, according to a new report from Forrester Research.