Omnichannel strategies must apply to customer support: report
Consumer loyalty is easier to lose than it is to gain, so brands and retailers need to ensure even minor interactions deliver quality customer experience.
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What can luxury learn from fast-fashion marketing?
Despite the widespread theory that young fashion consumers prioritize sustainability when making purchase decisions, the accelerated popularity of fast fashion, including brands such as Shein, suggests otherwise.
US consumers have spent $1.7T online since COVID-19 began
Since March 2020, ecommerce shifted from a convenient alternative to a necessary consumption channel for U.S. shoppers.
Luxury Daily, March 10, 2022 – Emotional loyalty can boost brand sales, consumer insights
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Organic content offers social media marketers key insights
With consumers becoming more accustomed to social media advertising, marketers need to get creative to drive engagement and conversions.
Half of consumers shopping on social regularly: report
More than three-quarters of consumers find themselves “very influenced” to shop via social media, according to new findings from Bazaarvoice.
Consumers are not limited to one state of mind: Resonate
The COVID-19 pandemic has had enduring effects on people and business, but as sentiments shift and values become motivators, consumers are exhibiting varied mindsets.
Online shoppers expect both privacy, personalization: report
Although more shoppers are becoming adept to online channels of discovery, less than 20 percent of consumers begin their journeys directly on brand sites because they find them to be lacking relevance.
98pc of consumers will make purchases on social media in 2022
Consumers are continuing to flock to social commerce in droves, according to new data from software company Sprout Social.
Luxury sees 50pc growth y-o-y in cross-border ecommcerce
While uncertainty regarding the pandemic and its residual effects remains, it has altered consumer and brand dynamics, accelerating the shift to cross-border ecommerce, primarily led by millennials.