Today in luxury marketing – Trump Plaza to close, costing Atlantic City 1,000 jobs; Valentino Garavani releasing book with Assouline; Fashion magazines are missing the mark with shoppable content; BMW to recall 1.6 million cars on concerns over Takata air bags.
France’s Louis Vuitton is reinterpreting the house’s codes and visual imagery under the direction of Nicolas Ghesquirère for his first advertisement campaign as creative director.
Jeweler David Yurman is appealing to consumer sentiment with an advertisement on Condé Nast-owned Vogue’s mobile Web site.
British tailor Gieves & Hawkes and The Queensberry Hotel in London are teaming up to drive traffic to Bath in Fashion 2014, a week-long conference celebrating British fashion.
Today in luxury marketing – All eyes on Nicolas Ghesquière’s debut at Louis Vuitton; Road to domination: Tesla is totally killing it right now; Europe share rally pauses, luxury stocks hit by EM exposure; China Vanke expands in US with Manhattan luxury condos.
Online retailer Mr Porter is promoting its sponsorship of a musical adaptation of “American Psycho” currently running in London with a dedicated issue of its digital magazine.
LVMH’s Louis Vuitton has acquired Balenciaga’s creative director Nicolas Ghesquière Nov. 4 as artistic director of its women’s collections to fill the gap left by Marc Jacobs.
Today in luxury marketing – Neiman Marcus to roll out new delivery options, mobile app; Judge says “Bentley Car Kits” infringe on luxury company’s trademark; LVMH denies a deal is done with Nicolas Ghesquière for Louis Vuitton; Do not laugh at the “man purse”—it is now a $9B luxury business.
Ermenegildo Zegna, Giorgio Armani and Saint Laurent are among the advertisers promoting men’s fall/winter collections in the “Men’s Style” issue of WSJ. magazine that targets affluent male readers.
Leather goods maker Salvatore Ferragamo is expanding its customized product range with the relaunch of Su Misura Made-To-Measure to include tailored men’s shirts.
