Luxury Daily, April 19, 2013 – Zegna, Maserati eye new consumer segments with design partnership
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Gucci, Armani target by gender in Vanity Fair
Gucci, Giorgio Armani, Calvin Klein and Versace placed advertisements for both men’s and women’s products in the April issue of Condé Nast’s Vanity Fair.
Luxury Daily, March 1, 2013 – Is US hiatus for Fashion’s Night Out a setback for luxury marketers?
Louis Vuitton, Zegna push menswear in second M magazine issue
Ermenegildo Zegna, Hugo Boss, Christian Dior, Canali, Louis Vuitton and other advertisers took out pages in the second issue of Fairchild Fashion Media’s male-targeted M magazine with actor Tobey Maguire on the cover.
Hermès, Chanel tap Travel + Leisure for lifestyle push
Hermès and Chanel are standing out against the travel-focused pages of American Express Publishing’s Travel + Leisure March issue to showcase their affluent brand lifestyle.
Estée Lauder, The Cut partner for spring beauty showcase
Estée Lauder and New York magazine’s The Cut fashion blog are hosting a Pinterest contest to raise awareness for the beauty giant’s new spring Pure Color Pops collection.
Chanel, Dior brighten up Vanity Fair Hollywood issue
Gucci, Christian Dior, Prada, Louis Vuitton, Giorgio Armani, Miu Miu, Chanel, Bottega Veneta, Donna Karan and other luxury brand advertisers grace the first pages of the annual Hollywood issue of Condé Nast’s Vanity Fair.
Departures rounds out year with 12pc ad revenue increase
The November/December issue of American Express Publishing’s Departures is rounding out a successful calendar year for the publication during which it saw ad revenue rise 12 percent and ad pages grow by 2 percent.
Saks flaunts menswear via multichannel Departures partnership
Department store chain Saks Fifth Avenue is partnering with American Express Publishing’s Departures magazine to raise awareness for its hand-tailored fall menswear collections through an advertorial and event in Bal Harbour, FL.
Ralph Lauren, Hermès hook ultra-affluents in October Departures
Ralph Lauren, Hermès, Barneys New York, Patek Philippe, Chopard, Gucci and Cartier are aiming for the ultra-affluent audience by advertising in the Mediterranean-themed October issue of American Express Publishing’s Departures magazine.