British Fashion Council opens pop-up at Bicester Village
Ahead of the holidays, the British Fashion Council is shining a spotlight on local designers with a pop-up at shopping center Bicester Village.
Ahead of the holidays, the British Fashion Council is shining a spotlight on local designers with a pop-up at shopping center Bicester Village.
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London hotel Claridge’s has tapped fashion designer Diane von Furstenberg to decorate its Christmas tree this holiday season.
As the lines between physical and digital stores continues to blur, retailers need to personalize shopping experiences beyond in-store and continue to create consistent brand experiences online.
Luxury brands’ campaigns today are hardly ever centered on a single channel, as consumers’ fragmented content consumption habits necessitate a cross-platform approach.
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More luxury brands are diving into the world of hospitality in a continued effort to reach out to customers who value experiences over anything else.
Luxury brands have been ramping up their modern capabilities and possibly becoming forerunners in digital and omnichannel marketing.