Luxury Daily, October 30, 2018 – Selfridges ramps up menswear offerings with streetwear destination
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London hotel Claridge’s has tapped fashion designer Diane von Furstenberg to decorate its Christmas tree this holiday season.
As the lines between physical and digital stores continues to blur, retailers need to personalize shopping experiences beyond in-store and continue to create consistent brand experiences online.
Luxury brands’ campaigns today are hardly ever centered on a single channel, as consumers’ fragmented content consumption habits necessitate a cross-platform approach.
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More luxury brands are diving into the world of hospitality in a continued effort to reach out to customers who value experiences over anything else.
Luxury brands have been ramping up their modern capabilities and possibly becoming forerunners in digital and omnichannel marketing.
Five brands accounted for approximately two-thirds of the total 186 million visits to luxury Web sites in the past year from the United States, according to new data from PMX Agency.
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