Luxury Daily, March 23, 2015 – Marc Jacobs coordinates colors for consistency in advertising channels
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Luxury Daily, July 22, 2013 – Bottega Veneta’s new concept store exudes brand evolution
Architectural Digest’s 43pc ad page increase aided by luxury brands
Louis Vuitton, Chanel, Christian Dior, Cartier, Omega and other luxury advertisers helped to propel the June issue of Architectural Digest up 43 percent in ad pages since the same issue last year.
Luxury Daily, August 6, 2012 – Chanel awarded top mobile site for availability, reliability: study
Luxury Daily, February 8, 2012 – Making TV ads more effective for luxury brands
Hublot uses smartcard technology for authenticity assurance
Swiss watchmaker Hublot is actively fighting the battle against counterfeits by using Wisekey technology to protect products.
Rebecca Minkoff, Botkier team up with CFDA, eBay to fight fakes
Luxury brands such as Rebecca Minkoff, Botkier and Tory Burch have teamed up with the Council of Fashion Designers of America and eBay to raise awareness of the counterfeit goods market.
Luxury Daily, May 26, 2011 – Gen Z members likely to buy counterfeit products to get closer to brand: research
Digital, social media main focus of Luxury Interactive conference
LONDON – The general consensus at the Luxury Interactive conference in London May 24-25 was that luxury brands are genuinely ready to continue the process of innovation and digital marketing that they have been working so hard to improve.
Luxury Daily, March 23, 2011 – Infringements and counterfeits are result of brand’s success: attorney