Saks, Nordstrom, Four Seasons and LVMH – News briefs
Today in luxury marketing – Stocks may tumble, but wealthy keep on shopping; Four Seasons Resorts Facebook giveaway; LVMH bought itself a crocodile supplier.
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Is Giambattista Valli undermining high-end relationships with Macy’s partnership?
Italian fashion brand Giambattista Valli could possibly be harming the relationships it has with high-end retailers by signing on as the fourth designer for department store chain Macy’s Impulse capsule collection.
Luxury Daily, July 21, 2011 – Gucci amps up ecommerce with first shoppable campaign video
Chanel chooses gender ambiguity with Fall/Winter 2011 campaign
French fashion house Chanel released a new video for its pre-Fall/Winter 2011 campaign that highlights the androgynous trend that has recently taken over the fashion world.
Luxury Daily, July 6, 2011 – Merger & acquisitions revival indicative of recovering economy: experts
Burberry takes YouTube one step further with interactive sunglasses video
British apparel and accessories designer Burberry is tapping YouTube to uniquely display the features of its new Brights eyewear collection.
Michael Kors, Brazil and Manolo Blahnik – News briefs
Today in luxury marketing – Tommy Hilfiger rushing to invest in Michael Kors; Brazil looks to boost apparel and textiles sector.
Luxury Daily, June 24, 2011 – Top 10 luxury branded mobile apps of Q2
Versace, H&M collaboration: brand erosion or harsh reality?
Italian fashionhouse Versace will release its first collection for mass-retailer H&M, leading experts to dispute whether this marketing ploy is savvy or a slippery slope.
The counterfeit battle rages on: Richemont upps the ante
Luxury conglomerate Compagnie Financiere Richemont is continuing the battle against counterfeit luxury products with a lawsuit against a Pakistani Web site that it claims is an unauthorized retailer. How far do luxury houses have to go to protect themselves?