Fashion brands immerse consumers in social runway experience
Social media and live-streaming have become a necessary part of a fashion brand’s runway show strategy as consumers increasingly look for insider access.
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New York Times leverages travel expertise for global trip program
The New York Times is expanding its travel program to include 21 land-based tours that further cement its position as an arbiter of taste and evinces the publisher’s push for extra streams of revenue.
Luxury Daily, March 6, 2014 – Russia-Ukraine crisis causes ripples in luxury sector
RSS | Advertise with us March 6, 2014 Read more on luxurydaily.com | Advertise Newsletter signup for latest news HEADLINES SPONSOR Today’s headlines Russia-Ukraine crisis causes ripples in luxury sector Nicolas Ghesquière takes a subdued approach for first Louis Vuitton show Armani gets fresh perspective with student film series 74pc of executives feel personal […]
Net-A-Porter’s print publication cuts path to purchase
Now that Net-A-Porter’s print magazine Porter has hit newsstands worldwide, how does its inaugural spring 2014 issue compare to well-established fashion imprints?
Chanel, Gucci, Fendi vie for attention with ad repetition in March Vogue
Fashion marketers such as Chanel, Gucci and Fendi aimed to make their presence known by featuring multiple advertisements in Condé Nast-owned Vogue’s March issue.
Zegna launches $34M scholarship fund to show dedication to Italy
Italian menswear house Ermenegildo Zegna has announced its plans for a scholarship program to help Italian students finance post-graduate studies or research in foreign countries.
WSJ. magazine March issue notes apparel growth with 86pc fashion ads
Hermès, Giorgio Armani and Saint Laurent Paris are among the fashion marketers who embraced the affluent readership of The Wall Street Journal’s monthly supplement WSJ. magazine owing to the lush pages ideal for displaying campaigns and the presence of top contenders.
Impact on marketing of Facebook’s $19B acquisition of WhatsApp: Big zero
Facebook’s plan to acquire mobile messaging service WhatsApp for $19 billion has earned the ire of frustrated media, competitors and industry pundits, and the envy of those VC-backed, revenue-less digital wonders waiting in the wings to be swooped into Google’s or another Silicon Valley giant’s arms.
Luxury Daily, February 18, 2014 – Influx of smart watches unlikely to halt traditional horology
Vanity Fair March draws parallels between fashion, Hollywood in latest issue
Luxury marketers such as Gucci, Prada and Dior capitalized on the buzz surrounding Vanity Fair’s 20th annual “Hollywood” issue by promoting their latest spring/summer collections in an edition that rivals September’s fashion coverage.