LVMH-owned luxury travel retailer Duty Free Shopping Group is kicking off a series of global events with the inaugural Masters of Fragrance showcase in the capital city of the United Arab Emirates to celebrate the Middle Eastern region’s history of fragrance with a modern twist.
Videos abounded in the first quarter of 2014 as luxury marketers sought to captivate fans with inspirational, fun and strange videos.
Christian Dior and Dolce & Gabbana were among the fashion marketers promoting fragrance and beauty collections in the April edition of Tatler to lend support to the magazine’s annual Beauty Awards.
Luxury brands have become increasingly conversational on Twitter, allowing access to designers via Q&A sessions or retweeting what their consumers are saying.
SAN FRANCISCO – As the role of social influencers has expanded over the past few years, brands have developed sophisticated methods of vetting potential partnerships, according to panelists at a session March 26 at ad:tech San Francisco 2014.
British department store Harrods is hosting a made-to-measure event this weekend that brings together tailors from 13 menswear labels.
Ralph Lauren aimed to get noticed in the April issue of Condé Nast-owned Vanity Fair’s April issue with strong advertising placement and the latest edition of its own branded magalog.
Ralph Lauren, Dior and Hugo Boss touted their suit collections in the “Men’s Style” issue of Fairchild Fashion Media’s men’s publication M magazine to represent the shift in menswear styles.
