Fendi taps K-Pop star An Yu-Jin as newest brand ambassador
Italian fashion house Fendi has appointed lead singer Yujin of popular K-Pop group Ive to a brand ambassador role.
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Luxury Daily, Jan. 17, 2023 – Longchamp x D’heygere drives value with digital delivery
World’s leading luxury business publication January 17, 2023 Read more on luxurydaily.com | Subscribe | Sign In Access 90,000+ articles, reports & videos SUBSCRIBE NOW Apparel and accessories Longchamp x D’heygere drives value with digital delivery The brand has tapped a bevy of influencers for content that places its latest lifestyle capsule in […]
Surpassing Meta, Pinterest combined, 9.6M TikTok users will buy products from platform directly in 2023: Ogilvy
The agency’s latest report shows TikTok gaining substantial ground in the social commerce space, and offers best practices for navigating the platform’s idiosyncrasies to leverage influence.
Cultural appreciation vs. appropriation: Navigating luxury’s cultural marketing in China
With the rise of social media, luxury brands have been placed under the microscope of discerning Chinese netizens.
Luxury Daily, Dec. 13, 2022 – Nars debuts AI-powered ambassador campaign
World’s leading luxury business publication December 13, 2022 Read more on luxurydaily.com | Subscribe | Sign In Access 90,000+ articles, reports & videos SUBSCRIBE NOW Fragrance and personal care Nars debuts AI-powered ambassador campaign A new campaign from the French cosmetics company, which features a trio of “meta-humans” in Nars’ new Powermatte […]
LVMH makes maison magic with ‘La Patisserie 24S’ pop-up
LVMH is spotlighting 24S’ “La Patisserie” campaign, where confectionary master Tal Spiegel recreates classics such as Valentino’s Garavani bags, Burberry’s Arthur Sneakers and iconic six-button vests inspired by Balmain in pastry form.
Mackage owner APP Group enlists Klarna to offer flexible payment to customers
The goal is to offer flexible payment options to buyers of products from the Soia & Kyo and Mackage outerwear brands in line with a global trend among luxury players targeting younger, aspirational audiences.
FINAL CALL: Inviting nominations for the 2022 Luxury Daily Awards
Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Publisher of the Year, Luxury Researcher of the Year and Luxury Personality of the Year.
FINAL CALL: Inviting nominations for the 2022 Luxury Daily Awards
Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Publisher of the Year, Luxury Researcher of the Year and Luxury Personality of the Year.
British Fashion Council honors Bella Hadid, other change-makers at Fashion Awards 2022
The event positioned the industry as the meeting point of entertainment and culture, honoring those making waves in the field.