Luxury Daily, February 17, 2012 – Oscar de la Renta uses consumer inspiration for digital corkboard
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Lexus speeds ahead with Facebook Timeline engagement
Toyota Corp.’s Lexus is taking advantage of the new features that Facebook has to offer by using Timeline for its “Points of no return” tab.
Luxury Daily, February 3, 2012 – What 2011 earnings say about the 2012 luxury shopper
Luxury Daily, January 31, 2012 – Audi suits up for trend-changing Super Bowl commercial
Stella McCartney debuts fragrance through 360-degree geo-targeted campaign
British label Stella McCartney is introducing L.I.L.Y, its first fragrance in almost a decade through a mobile application, Web effort and partnership with London-based department store Selfridges including augmented reality, video and user interaction.
January 27, 2012 – Saks CMO: Mobile, in-store experience to become more intertwined in 2012
Do black-and-white print ads take away from luxury luster?
Luxury brands sporadically use black-and-white print advertisements and the contrast when flipping through the latest issue of a magazine can stop a reader in her tracks. But there actually may be a strategy behind black-and-white ads.
Prada, Dolce & Gabbana, Chanel and luxury watches – News briefs
Today in luxury marketing – Prada refutes story: Miuccia Prada slams her upcoming Met Exhibit; Dolce & Gabbana apologized to protesters in Hong Kong; Chanel plans series of Japan events; China winds up Europe’s luxury watch market.
Bergdorf Goodman is 2011 Luxury Retailer of the Year
New York-based department store Bergdorf Goodman is 2011 Luxury Retailer, the most prestigious award in luxury marketing for a retailer. The first runner’s-up is Bloomingdale’s and the second runner’s-up is Net-A-Porter.
Luxury Daily, December 20, 2011 – Christie’s rakes in record-breaking $156.8M with Elizabeth Taylor auction