Luxury Daily, May 14, 2014 – Estée Lauder chairman: Focus expansion efforts on where the future might be
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Mexico offers a fully baked emerging market: real estate exec
MEXICO CITY, Mexico – Mexico is an often overlooked emerging market that luxury brands should consider, according to a panel May 12 at the FT Business of Luxury Summit.
Louis Vuitton highlights range of campaign through split mobile ad
French leather goods house Louis Vuitton is increasing the amount of campaign images consumers are exposed to with an advertisement on Women’s Wear Daily’s mobile Web site.
Luxury Daily, May 8, 2014 – Pure digital marketing returns on investment with $12.5B profit growth: report
Luxury Daily, May 2, 2014 – Gilt exec: Building for mobile-first provides better omnichannel experience
Condé Nast Traveler heats up with 11pc paging increase in May edition
Omega, Dorchester and Chanel were among the marketers that vied for attention in Condé Nast Traveler’s 18th annual “Hot List.”
Tod’s diverges from conservative aesthetic for iconic shoe campaign
Italian leather goods brand Tod’s is highlighting its Gommino loafer with an advertising campaign that spans print and digital.
BMW inserts 7 series into buzz surrounding Italian fashion exhibition
German automaker BMW is facilitating “The Glamour of Italian Fashion 1945-2014” exhibition at the Victoria and Albert Museum, London, by acting as the fleet for VIP guests.
Luxury Daily, April 3, 2014 – Top 10 luxury brand digital campaigns of Q1
77pc of affluent millennials optimistic about economy: report
The latest installment of the Shullman Pulse found that purchasing patterns among millionaire millennials diverge noticeably from those of millionaire Gen-X’ers and Boomers.