Top 10 multichannel campaigns of Q1
Cartier, Jaguar and Lexus were among the key luxury marketers that used multichannel campaigns last quarter to extend the reach of their efforts that crossed traditional and digital placements.
Search Results for: karl lagerfeld
Top 10 Twitter handles of Q1
Luxury marketers took to Twitter during the first quarter of this year to engage consumers with behind-the-scenes news and links to digital branding such as Web sites, photos and videos.
Dior aims at Chinese luxury market via online magazine
French fashion house Christian Dior is taking aim at the Asian luxury market with a third edition of its online magazine that will be published in Mandarin and released during the week that the brand is presenting its haute couture collection for the first time in Shanghai.
Top 10 luxury brand social videos of Q1
Marketers took the first quarter of this year by storm in terms of social media, sharpening their strategy to include social video that allowed consumers to buy, share and live the luxury lifestyle.
Luxury Daily, April 9, 2012 – Top 10 luxury brand social videos of Q1
PPR, Balenciaga leverage public awareness through museum exhibit
French conglomerate PPR Group will join the House of Balenciaga to sponsor a museum exhibition called “Cristóbal Balenciaga, Collectionneur de Modes” in Paris that presents the heritage of Balenciaga through historical clothing items and the designer’s life story.
Chanel, YSL kick off second Style.com/Print issue
Marketers including Chanel, Yves Saint Laurent, Giorgio Armani, Gucci, Balenciaga and Cartier are kicking off the second issue of Style.com/Print that is centered around recently-released fall/winter collections and shows from high-end brands.
How H&M should go luxury – and what could go wrong
Consumers may soon see a luxury collection by mass retailer H&M but, like all brand extensions, there are a few red flags. H&M must over-deliver, outperform and out-behave competitors to make it to the big time.
Chanel matches Tokyo Little Black Jacket exhibit via online display
French fashion label Chanel continued multichannel efforts for its Little Black Jacket campaign with the installation of an e-exhibition of 113 black-and-white photos to hype a new photo book.
Top 10 luxury brand print campaigns for spring
Spring images are typically bright and full of life, taking cues from nature and the rise in temperature. However, print campaigns must serve to educate, captivate and enthrall customers in a one-dimensional medium.