Gucci, Dior aim to capture youth’s attention in Town & Country August edition
Luxury marketers such as Ralph Lauren, Gucci and Dior worked to appeal to younger readers of Hearst lifestyle imprint Town & Country’s August issue.
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Missoni pays homage to founders, Brazil with charity auction
Family-owned fashion brand Missoni is participating in a charity auction organized by Italian retailer Luisa Via Roma to benefit underprivileged children in Brazil.
Luxury Daily, July 7, 2014 – Top 10 luxury brand mobile marketers of Q2
Luxury Daily, June 25, 2014 – Customer-centric culture gives competitive edge: Forrester senior analyst
Luxury Daily, June 24, 2014 – Tiffany explores Elsa Peretti’s career to spark collection interest
Top 5 brand moments from last week
Luxury brands are staging major outdoor exhibits, hitting the road and anticipating travel plans as consumers stretch their legs for the summer.
Emilio Pucci celebrates Florence ties with scarf-wrapped building
Italian fashion house Emilio Pucci is catching consumer attention with an installation on the Baptistery of San Giovanni featuring one of its iconic scarf prints.
Prada tells creation story of Candy Florale fragrance with comic book
Italy’s Prada is expanding the narrative of the female protagonist in its Candy fragrance campaigns with a comic book.
Berluti affirms apparel expertise with bespoke tailoring video series
French apparel and accessories brand Berluti is allowing consumers to watch the bespoke tailoring process before ordering a custom suit themselves with a social video series.
Luxury Daily, May 19, 2014 – Not addressing the “Chinese Firewall” can haunt luxury ecommerce